Moving people cures problems

The local NPR station is currently being sponsored by AstraZeneca so, of course, they occasionally name drop the sponsor with a short sentence or two of professionally crafted sloganizing or fluff. In this case the message (and I'm paraphrasing) is something along the line of: "Two-thirds of all diabetics live in cities. AstraZeneca is dedicated to changing this statistic." Unfortunately for them, I tend to think about the things people say and, as someone who studied communication, I tend to hold professional communicators to some semblance of a standard. (See my previous post about "talking turkey".) So I have to ask what AstraZeneca thinks it is saying here. Firstly, what is the percentage of the overall population found in cities? If it is also around two-thirds, having two-thirds of all diabetics be in the city does not seem problematic to me. And even if the statistic is somehow off, I am unclear what AstraZeneca proposes to do about it. Seriously, they can't be suggesting that somehow urban diabetics deserve more of a cure or that rural diabetics need to somehow bear a greater part of the burden in the name of fairness. Or are they saying they want to encourage diabetic people to relocate? Are they implying that cities cause diabetes (and thus that the solution might be to remove cities)? Why not simply say they are dedicated to curing diabetes and leave it at that? Why focus the comment on an urban-rural divide ratio like the ratio rather than the disease is somehow the problem? Heck, you could solve a ratio problem by increasing the number of diabetics in the under-represented population. I have no doubt that AstraZeneca is working hard to find (profitable) treatments for diabetes, and that their message is intended to show how dedicated they are to fighting the disease. I also do not think that is what their professional communicators said. It's simply sloppy and lazy, and I'm calling them on it just like I called FedEx when they had trucks running around identifying the brand as being "An FedEx Company."