Wednesday, October 28, 2009

Allstate

You may recall my previous post on Geico's stupid commercial. Well, apparently stupid advertising is not limited to Geico, because Allstate does it too. More to the point, Allstate assumes you are stupid.



A recent ad showing a lot on TV has their spokesman saying you'll be surprised by how much people save by switching to Allstate; or at least that's what they want you to come away with. But what they really say (with a slightly different emphasis) is "People who*switched* from Geico to Allstate saved" some amount of money. Query: If I wasn't going to save, why would I switch? In fact, if only 1 person in the whole world saved by using Allstate over Geico and that person switched and saved $700, the they could say that people who switched to Allstate from Geico saved an average of $700. Even if everyone else saved $1000 switching from Allstate to Geico.



I'm pretty sure I'm not the only one who saw this too. So, hey Allstate, how about telling us what the average person pays on the same average policy between you and Geico? Or would that statistic be too useful to consumers?



Disclaimer: Author insures with Erie Ins. Co.

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