Monday, August 11, 2008

SUVs vs Crossovers

Has anyone seen the Chevy advertisement where it starts out taking about how not all SUV’s have bad gas mileage and then goes on to talk about the new Chevy CROSSOVER? Maybe someone should tell GM that an SUV is is not the same thing as a Crossover. A Crossover is a car designed for the late 20’s person whose life style is crossing over (get it?) from single and fancy free to family. Its not as sporty as a sports car, but not as, well, family as a minivan or an SUV. Hence the name.

This is like talking about how not all oranges are equally hard to peel and then doing an ad for your new apple.

No comments: